I am the first to admit my marketing has been somewhat scattershot up till now. Therefore, no one was more surprised than I that something was working. People were finding me on the Web. Actually Google and Yahoo! were finding me, which is the name of the game. Still, I knew I wasn’t planning; I was shooting from the hip. My resolution for 2011 was to meticulously plan my Web marketing for the year.
I love charts; so I made a chart. Down the side were the months; across the top were themes and communications vehicles: Website, e-zine, blogs, articles, major social networking sites, and podcasts. Setting up the chart was a breeze; filling it in was not. How was it that the social media expert I heard last month had a knock-your-socks-off annual plan, not for only one business but for three?
There were so many unknowns. Would I be able to get the guest bloggers I wanted to write for me? Did I know enough to adequately cover the material I wanted to write myself? Did I have meaningful themes to fill year’s worth of ezines, blogs, and all the rest? I did not have definitive answers to these questions.
My entire career as a writer is built on a foundation of research. Learn about it; then, write about it. Not only would writing all of this material require research, constructing the marketing plan would, as well.
That’s what I am doing now—reading, learning, absorbing, planning, writing. Actually, that’s pretty much what I was doing before … without the chart.
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