One Way to Show Appreciation

I am about to have a book launch/signing with a friend and fellow author. As a rule I find book signings underwhelming—especially when they are held in the back corner of a bookstore, no one knows they're taking place, and the author is not particularly famous. First of all, why would anyone want a book signed by a total stranger unless they just like having a shelf full of signed books to show people.

I went to a book signing once and bought a book by a very good friend of mine. She sold a lot of books and probably had writer's cramp from writing the same greeting and her name over and over again. She looked happy to see me but wrote what she had written in everyone's book. I confess I was disappointed. I guess I wanted something just for me. I always write a personal note (usually too long), which is hard because I have trouble writing. I figure people don't want a generic phrase; they want to know I appreciate their taking the time to come and buy my book.

The whole process of writing and publishing a book is hard work, and I throw my heart into it. I always figure the person buying the book knows that and cares. Maybe that's an erroneous belief, but it makes me feel better about the whole process. So, I will bring my very best pens and write a personal note to every person who plunks down real money to buy the fruits of my labor. It's the only way I know to say "thank you."

The Power of a Promise

I had this brilliant idea about planning, writing, publishing, and promoting a book on my blog (The Writing Life) for all the world to see. It was daunting, but I did it. The whole process took six months—from concept to completion, except for implementing the marketing plan. I have no idea who followed my progress, or, to be honest, if anyone did. But I operated on the assumption that I had a large and loyal following. If people were actually reading the blog, they would expect me to honor my commitment.

The draft that appeared on The Writing Life was not the final one, of course. The manuscript underwent so many edits, it was probably unrecognizable at the end. But having an audience (even a make-believe one) forced me to stick to my self-imposed deadlines, no matter what. After forty years, I'm a pretty disciplined writer, but this book demanded more of me than anything I had done in the past.

It's funny how the lessons of your childhood never leave you. In my family, a promise was never broken. Saying I would see this through from beginning to end—in cyberspace—was a promise I made to my invisible audience. That alone got me through even the toughest times.

Thanking those who make me look good

Everything takes time. Everything is complicated. Even the littlest task seems to have sixty-seven sub-tasks, especially in relation to the Internet. I spend the better part of my life on the phone or on-line with "experts" in one specialized area or another: Web sites, shopping carts, blogs, social media, publishers, and more. Every time I think I've solved a problem, I find I have created a new one. Without my technological wizards I would be lost. If I make a mess, they clean it up or provide exactly the advice I need. I marvel at their skills.

Yet, I keep trying to do everything myself. From creating my Web site and setting up my shopping cart to designing my own book, I learned the hard way that I was in over my technological head. Eventually, I ran screaming for the help I should have sought at the outset. This seems like the perfect place to thank those who have come to my rescue again and again.

• Bobette Kyle (marketing and Web guru)
• Peggy Nehmen (book designer)
• Brett Fullmer (ShopSite designer and trainer)
• Denise Wakeman (blog consultant)
• Verio (Web site host and tech support)
• CreateSpace (digital printer)

Savoring Success

After six months of working toward this moment, a carton of 85 copies of Words To Live By has finally arrived. Six months to write, produce, and publish a book, albeit a little book, should be source of satisfaction and pride. When I opened that box, I should been incredibly happy. My friend, Felicia was so excited when she received her newly published books, she called her family and all her friends to announce their arrival. I, on the other hand, was pretty low key. I called my sister, who was also my editor, and e-mailed my daughters.

What's wrong with this picture? I have been pondering my lack excitement for several days. I love my new book. It's beautiful, it's interesting, it was fun to write, and the few people who have read it said they liked it very much. It's not my first book, but it is my most personal. It's a tight little memoir about my career as a writer. I'm told it is inspirational, although that was not my original intention.

I had forgotten the moment of letdown that comes when I finish working on a book. For me, the joy is in the writing, not in having written. I don't think that's typical. Many writers are thrilled to be finished with all that work. I always feel a sense of loss when the creative part of the process is over. I go into a funk, which is part of my transition process before I begin something new.

It helps me to be reminded of what is happening; but now it's time to begin the next phase of the process, which is serious marketing. Before I begin, though, I plan to take today to bask in my accomplishment.